Mercury Drug Research Essay

atomic number 80 medicate kitty is the Philippines superior pharmacy group. The Quezon City-based companion operates a national ambit of more than 450 drug inventorys, including compevery-owned and franchised stores. quicksilver medicine is estimated to sell as much as 60 percent of all medicines sold each year in the Philippines (the countrys hospitals sell astir(predicate) 12 percent of medicines). hydrargyrum medicines pharmacies follow the American model, combining drug and health check equipment sales with over-the-counter medicines, person-to-person cargon items, elemental ho callhold needs, cosmetics and former(a) beauty products, and the like. Most of the comp anys stores also atomic number 18 equipped to store and sell serums, blood plasma, albumin, and like biologically dynamical medical products. In addition to its pharmacys, hydrargyrum operates a chain of Mercury dose Superstores.Generally attached to the companys pharmacies, the Mercury dose Superst ores treat the groups assortment to include thingmabob store and fast-food items. By the mid-2000s, Mercury dose potty operated more than 150 Mercury dose Superstores. Founded by Mariano Que, who first sold pills from a pushcart in the 1940s, Mercury medicine Corporation remains a privately held company. Leadership of the company also remains in the family The companys president is Mariano Ques daughter, Vivian Que-Ascona. Mercury Drug is a subsidiary of the Mercury Group of Companies, which governs several(prenominal) other Que family interests, including the 10*Q convenience store chain and the Tropical Hut fast-food group. In 2003, Mercury Drugs revenues amounted to n early(a) PHP 43 billion ($8.8 billion). Founding a Filipino Pharmacy monster in the 1940sMariano Que started his administerer working in a Manila drugstore in prewar Philippines. There he came into contact with some medications, including the new-sprung(prenominal)ly discovered class of sulfa drugs, in cluding sulfathiazole. These new drugs, developed by German scientists in the early 1930s, were quickly hailed as new miracle drugs. Indeed, the sulfa drugs enabled the treatment of some(prenominal) illnesses, such as pneumonia, gonorrhea, and other bacterial infections, that previously had been difficult, if impossible, to treat. Despite the fact that the sulfa drugs later were shown to deem a number of undesirable side movement (they formed deposits in the kidneys, and bacteria quickly became resistant), they were credited with saving millions of lives around the world through World War II. The end of the war and the liberationof the Philippines by U.S. forces brought new business opportunities in the country. During the occupation, supplies of medicines had become scarce, and the immediate ring armourwar period saw a surge in demand for sulfa drugs, and sulfathiazole, considered by many to be a virtual cure-all.With most of the countrys businesses, including its pharmacies, destroyed during the war, much of the countrys trade shifted to its busy marketplaces. Mariano Que, inspired by the new entrepreneurial spirit, used his drugstore experience to launch his own business. At first, Que bought and sold medical vials and capsules. After he had generated sufficient savings, however, he took PHP 100 (worth around $1.50 at the time) and bought a bottle of sulfathiazole tablets. Que brought the sulfathiazole bottle to Manilas busy Banbang market and sold the pillsin single doses. The method of selling, know as Tingi-tingi, became extremely popular in the poverty-stricken Philippines, bringing life-saving medications within financial reach of many more people than in advance. Que invested his profits in purchasing more pills, and to begin with long he had generated enough revenue to buy a pushcart, which he filled with an expanding assortment of pharmaceuticals. The unregulated nature of the countrys drug market, in particular its pharmaceutical black ma rket, led to abuses by sellers, who sometimes peddled fake or dangerous formulations, or sold medications long aside of date, often at extortionist prices.Que, however, built a reputation for the quality and freshness of his products, and also for the fairness of his prices. Before too long, he had built up a steady clientele, and in March 1945, Que overt his first store. Que named the Bambang-located store Mercury Drug, after the Roman god and be arer of the caduceus, the symbol of the medical profession.Branching Out in the seventiesMercury Drug remained a one-store operation into the 1960s. In the meantime, Que continued to drive innovations in the Filipino pharmacy sector. In 1948, for example, Que began a drug delivery gain, bonnie the first to use motorized vehicles for swifter delivery times. In the 1950s, Que expanded his store hours, introducing a 17-hour-per-day, seven- age-per-week opening agendum. Part of the motivation behind the move came in cognizance of a Fili pino tendency to auto-medicate their illnesses. By remaining openlonger, Mercury Drug responded to its clients demands for increased access to pharmaceutical products. Launched in 1952, the new opening schedule was expanded to 24 hours per day in 1965.Mercury Drug began its drive to become the Philippines dominant drugstore group in the next decade. At the commencement exercise of the 1960s, the company was contacted by the Ayala Corporation, which was building a shopping center in Makati. Ayala offered to lease space to Mercury, in order to include drugstore operate at the center. Mercury agreed, and once again revealed its penchant for innovation, opening the countrys first self-service pharmacy in 1963. Two years later, Mercury opened its terce drugstore, in Quiapo, which became the companys flagship and set the model for its hike development. In 1967, the company opened a importantized warehouse to serve its evolution store chain, introducing computer-guided temperature co ntrols to safeguard its products. Then, in 1969, the company became the first to introduce biological refrigerators in its stores. This permitted the company to assure the quality of its life-saving medicines. Mercury Drug began building out its meshing of drugstores, staying close to the Manila market for much of the early 1970s. The company also began branching out beyond pharmaceutical sales. A significant early purchase was that of Medical Center Drug Corporation (MCDC).Founded in 1946, MCDC focused on sales of pharmaceutical supplies, equipment, and basic surgical instruments. The purchase of MCDC, complementary to its existing drugstore business, led Mercury Drug to change its structure. In 1972, Que created the Mercury Group of Companies, Inc., which in turn oversaw Mercury Drug and MCDC. Both companies remained unconditional of the other in 1980, MCDC changed its name, to Medical Center Trading Corporation (MCTC), in order to highlight its difference from Mercury Drug. MC TC then grew into the Philippines leading importer and distributor of medical, hospital, laboratory, and related equipment, with branches passim the Metro Manila and surrounding region. MCTC was non the only venture by Que (who was joined by daughter Vivian Que-Ascona, later president of Mercury Drug) to expand beyond his drugstore empire.The introduction of the convenience store concept in the Philippines in the early 1980s represented both a new source of tilt for Mercury Drug and a new opportunity. Mercury developed its own convenience format inresponse to the growth of competitors such as 7-11. typically located next to its drugstores, the Mercury Drug Superstores expanded the companys range of goods beyond drugs and into massiver consumer categories, such as beauty and private care products, fast-foods, and the like. Separately, the Que family added other interests, including the Q*10 convenience store format and the Tropical Hut fast-food restaurant chain. Nonetheless, Me rcury Drug Corporation remained the focus of the familys holdings.Oligopoly in the New cokeMercury Drug, meanwhile, continued to grow strongly. In 1976, the company expanded beyond the Metro Manila market for the first time, and over the next decades added locations in the Luzon, Visayas, and Mindanao regions of the Philippines as well. Supporting this net income was the implementation of a fully computerized wareho development, inventory, and order bear upon transcription, installed in 1985. Mercury Drugs growth was impressive By 1995, the company operated more than 270 stores. Less than ten years later, Mercury had expanded its number of branches to more than 450, giving it a near monopoly grip on the countrys drug sales.By 2004, Mercury controlled as much as 60 percent of all drug sales in the Philippines. Ironically, Mercurys dominant position led the group, which had achieved its early growth based on its low prices, to be criticized for what many considered as its restrict ively high prices. Indeed, as some critics pointed out, similar drugs could be purchased in India and other markets for as much as one-third the price Mercury Drug charged. In the early 2000s, the organisation began taking run to force the Philippines drug patience, including Mercury Drug, to lower prices on many life-saving medicines. As part of that effort, the countrys Trade and Industry and Health departments began encouraging the duplicate importation of pharmaceutical generics from India, which had earned worldwide recognition for the quality of its generic equivalents. Company PerspectivesThe companys mission is continuously be the leading, trusted and sympathize with drugstore. In 2004, the government stepped up its pressure. In September of the year, the government passed legislation expanding drug discounts for the countrys superior citizens. The countrys smaller independent drugstoreowners protested the decision, in part because it was expected to serve only to incr ease Mercurys dominance over the marketas the countrys largest retailer of pharmaceutical products, Mercury was easily able to negotiate discounted prices from its supplies. Also in that year, President Arroyo established the heavy(a) of drug prices as one of the governments priorities.In December 2004, the Filipino government announce a new plan to break what some were calling Mercurys oligopoly on the countrys retail market. The Philippine International Trading Corp. (PICT), owned and run by the Filipino government, announced its intention to organize up to ccc of the countrys independent pharmacies into a new network of privately owned and operated drugstores, dubbed Botika ng Bayan. The new network would then sell drugs, sourced by PICT promptly from drug companies, at prices as much as six times less expensive than marketi.e., Mercurysrates. Despite these pressures, Mercury Drug Corporation remained a fixture on the Philippines pharmacy market. The company also remained one of the Philippines largest corporations, ranking in eighth place among the countrys largest corporations and third place among the corporations in the high-quality work/products bracket. Mercury Drug come ined to have discovered its own miracle drug for success.Principal SubsidiariesMercury Drug Superstore.Principal CompetitorsCaltex I-Mart International Corporation Phils. Corporation Easy Mart Petron Corporation Philippine Seven Corporation Robinsons Convenience Store Inc. Seaoil Philippines Inc. Shell Philippines Inc. Philippines Corporation.How did Mercury Drug Started?From its humble beginnings, Mercury Drug has gone beyond expectations. Shortly after the liberation of Manila from Japanese occupation, MarianoQue, realizing the need of the people for medicines, bought with his hard earned savings of P100 a bottle of chiliad tablets of Sulfathiazole and sold it patingi-tingi for P1.00 per tablet in the sidewalks of Bambang, Manila. Sulfathiazole is a wonder drug that cures all during that time.From pushcart peddling and with his previous working experience in a drugstore before the war, he eventually opened his first small drugstore in Bambang Street. Mercury Drug has today grown into a vast network of over 700 company-owned and franchised stores nationwide.Mercury Drug Stores SuccessMercury Drug believes that it owes its success to the millions of customers who have trusted and patronized the drugstore chain all throughout these years. Its transaction could also not have been possible without its pool of professional and dedicated staff numbering close to 9,000 today.As a way of giving keystone to the people, Mercury Drug vows to bring quality, safe and affordable health-enhancing and life-saving medicines closer to the public. In the first place, it is what the name Mercury Drug stands for. In Roman mythology, Mercury is known as the god of commerce and manual skill. Being the messenger of gods, Mercury needed a winged feet for his swift flights. Me rcury Drug remains pull to its name as seen on its corporate philosophy of total and speedy customer service To serve you, to have what you want, when you want it.Aside from bringing its chain of stores closer to the homes of the people, Mercury Drug has constantly endeavored to reach the hearts of the customers. To achieve this, Mercury Drug has taken pride in the introduction of many firsts in the drug retailing business all in an effort to satisfy, please and further serve the people.Mercury Drug InnovationsIn 1945, it opened a drugstore and one of its innovations is to selltingi-tingi or piece by piece to those who could not afford to buy a whole bottle of medicine. Realizing that not everyone could go to the drugstore, Mercury Drug introduced the first motorized customer delivery service in 1948. Four years later, it commenced the 17-hour, 7 days a week drugstore service in 1963, the countrys first self-service drugstore in 1965, the 24-hour, 7 days a week service in 1967, the first computerized temperature-controlled central warehouse in 1969, the first drugstore chain to use biological refrigerators to preserve life-saving medicines and in 1976, the first drugstore chain to expand throughout Luzon, Visayas and Mindanao.Mercury Drug believes that quality and life-saving medicines made affordable and accessible are as important today as it was then. Now more than ever, it is committed to introducing enhanced services to better serve the customers farther and wider, whoever and wherever they whitethorn be. For instance, Mercury Drug makes certain the availability of less common but life-saving medical products such as serum, blood plasma, albumin and the like that are stored in a Bio-refrigerator. This would require Mercury Drug to invest on modern technology and to continuously win its facilities in its head office, stores and distribution centers. Aside from pharmaceutical products, it now carries basic household necessities such as food, health and pe rsonal care products and others for the buying convenience of its customers. It has also co-ordinatedd value added facilities and services in many of its drugstores. More and more branches are open on a 24-hour service all days of the week. Aside from consistently complying with the 20% discounts to senior citizens, Mercury Drug has also launched its Suki card, a customer program as a way of expressing gratitude to its loyal customers.As a drugstore with a heart, Mercury Drug has been conducting Operation Bigay Lunas every March 1, on their anniversary day together with its business associates. For the past decade, this yearly and all-day free clinic catering to the less-privileged provides medical consultations and free medicines to indigent patients in selected cities and municipalities nationwide. This year alone, it served more than 130,000 beneficiaries in around 63 cities and municipalities.In 2002, Mercury Drug, in union with the Philippine Business for Social Progress (PBS P), has launched a program that has been helping rural and urban marginalized communities nationwide to have access to potable water system within their communities through the Artesian Well Project. The installation of this potable water system helped improved the quality of life of the beneficiaries by promoting better health and sanitization practices.Mercury Drug Perspectives and its Struggles with the Philippine GovernmentIn 2004, the government stepped up its pressure. In September of the year, the government passed legislation expanding drug discounts for the countrys senior citizens. The countrys smaller independent drugstore owners protested the decision, in part because it was expected to serve only to increase Mercurys dominance over the marketas the countrys largest retailer of pharmaceutical products, Mercury was easily able to negotiate discounted prices from its supplies. Also in that year, President Arroyo established the lowering of drug prices as one of the governm ents priorities.In December 2004, the Filipino government announced a new plan to break what some were calling Mercurys oligopoly on the countrys retail market. The Philippine International Trading Corp. (PICT), owned and run by the Filipino government, announced its intention to organize up to 300 of the countrys independent pharmacies into a new network of privately owned and operated drugstores, dubbed Botika ng Bayan. The new network would then sell drugs, sourced by PICT directly from drug companies, at prices as much as six times less expensive than marketi.e., Mercurysrates.Despite these pressures, Mercury Drug Corporation remained a fixture on the Philippines pharmacy market. The company also remained one of the Philippines largest corporations, ranking in eighth place among the countrys largest corporations and third place among the corporations in the high-quality services/products bracket. Mercury Drug appeared to havediscovered its own miracle drug for success.Mercury Dr ug Mission StatementContinuously be the leading, trusted and caring drugstore.In the years to come, Mercury Drug will keep on looking for opportunities to further enable customers to have more access to quality, safe and life-saving medicines, thus enabling them to have more meaningful, healthier and longer lives. It will always pursue its committedness to better and further serve its customers whose trust and loyal patronage has allowed Mercury Drug to be of continued service to the nation.Mercury Drug Official Web station https//www.mercurydrug.comMercury DrugstoreThis drugstore as I believe have also started as a small pharmacy and they grew to be a big chain of drugstoresinquire I like the idea of what they have presented to their clients and customers, you can have this Suki Card and earn points as you purchase in the mercury drugstoresinquire The shell thing about mercury drugstores is that there are branches, usually near residential areas that have extended operating hour sinquire Mercury drugstore branches are also strategically placed in some shopping malls that is convenient for customersinquirePeople in the Philippines, e modifiedly those who live in the urban areas are very much exposed to the drugstores called Mercury Drug. This is a local drugstorechain in the country that has quite a number of branches throughout the country. This drugstore as I believe have also started as a small pharmacy and they grew to be a big chain of drugstores. I like the idea of what they have presented to their clients and customers, you canhave this Suki Card and earn points as you purchase in the mercury drugstores these points are then converted to cash to be used for your come through purchases. Known for having the most complete varieties of medicines, even those that are not very common, mercury drug sure has made their way to the top of the pharmaceutical industry as a retailer. Just a few years back, they have also put up some retail products sold in their large shops which is also good, since you can use your membership card with supermarket items like household products, or breads, and chips.The best thing about mercury drugstores is that there are branches, usually near residential areas that have extended operating hours. This helps a lot to those families who will have emergencies and would need to buy medicines during these hours. They open early too, for those who will be going to the office, so they can purchase what they need first prior to their work time. Mercury drugstore branches are also strategically placed in some shopping malls that is convenient for customers not only that, aside from the usual medicine, and healthcare products, Mercury Drug also are selling some medical equipments common to hospital patients and practitioners.The first Mercury Drug drive-thruThe company began in 1945 with a single store. Today, Mercury Drug has more than 700 stores. Even with a wide lead over competitors, Mercury Drug still aspire s to reinvent itself. I happen to pass by Madison St. in San Juan Greenhills and was surprised to see a Mercury with a drive-thru.Terms of UseCLOSEPlease read this placement carefully before accessing or using this electronic network identify and its mobile applications. By accessing or using this site, you agree to be bound by this agreement. The avouchation and services on this site are provided by Mercury Drug and its suppliers, subject to your agreement to the hurt and conditions below. 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