Marketing Analysis Nina Ricci Will Be Our Brand A French...

As population increases in the region with different demographics, it is important to start considering various alternatives that will cater to the rising demographics in the region. The objective is to identify a new retail concept or brand that will add value proposition to its parents company thereby maximizing sales and efficiency. This new retail company will target the youngsters in the growing region. After when the brand is identified, it is paramount to discuss the SWOT analysis with the respective stakeholders and management team for possible issues that might affect the organizational objectives, vision and strategies. Since this is a retail concept or brand, the location of this new brand must be impeccable in terms of accessibility and visibility. This retail location will serve an important role in the overall picture of the brand by meeting the challenges of the company and also showcasing some excellent items from Top brands around the world. For the purpose of this paper, Nina Ricci will be our brand a French fragrance with a primary target market focusing on the young adults. Statistics show that there is an increasing level of adolescents in the United States and these trends will continue in the nearest future. This discovery is vital for the brand because it focuses on the young adolescents who cannot afford the expensive brands but would rather purchase items that are in an affordable price range based on their income. These results make thisShow MoreRelatedLuxury Marketing- Louis Vuitton Marketing Strategy13318 Words   |  54 PagesTimeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International Market 6 Strategies 7 Short Term Strategy 7 Long Term Strategy 8 Product Concept 9 The Concept 9 The Bottle 10 Materials and Colors 11 Colors 11 Materials 12 Measurements 13 Logo 13 Targeting and PositioningRead MoreLuxury Marketing- Louis Vuitton Marketing Strategy13307 Words   |  54 PagesTimeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International Market 6 Strategies 7 Short Term Strategy 7 Long Term Strategy 8 Product Concept 9 The Concept 9 The Bottle 10 Materials and Colors 11 Colors 11 Materials 12 Measurements 13 LogoRead MoreHUL Lakme Project Report7068 Words   |  29 PagesEXECUTIVE SUMMARY 1. INTRODUCTION 2. CRITICAL REVIEW OF LITERATURE 3. RESEARCH METHODOLOGY 3.1 OBJECTIVE OF THE STUDY 3.2 HYPOTHESIS 3.3 RESEARCH DESIGN 4. SAMPLE DESIGN 4. INDUSTRY PROFILE 5. DATA,FINDING ANALYSIS 6. RECOMMENDATION CONCLUSION 7. BILIOGRAPHY 8. REFRENCES Executive summary About the project Within a short span of the last five-six years, the use of cosmetics by Indian consumers has